A record for the ages now belongs to Spider-Man: Brand New Day. Its trailer, released on March 17, became the first movie trailer in history to cross one billion views, reaching this landmark figure in just four days. Tom Holland’s fourth MCU Spider-Man film has achieved a feat that no studio, no franchise, and no filmmaker had ever previously accomplished.
The film is part of MCU Phase Six and is a direct sequel to No Way Home, the 2021 film that changed the MCU landscape and earned $1.9 billion at the global box office. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, Brand New Day explores the emotional aftermath of that film’s conclusion. Peter Parker, stripped of his identity and his relationships, continues to navigate a world that has completely forgotten him.
WaveMetrix data showed the trailer crossing 1.1 billion views by Tuesday. The first-day count of 718.6 million broke every existing record: Deadpool & Wolverine’s Super Bowl 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. Brand New Day’s trailer now stands as the most-watched film promotion in the history of cinema, with no close second.
The emotional depth of the trailer has been the engine driving its extraordinary performance. Audiences responded not just to the spectacle but to the story — a young man who has given up everything for a world that cannot remember him, still choosing to protect that world without hesitation. That theme of invisible, unrewarded courage has resonated profoundly across cultures, ages, and backgrounds.
Tom Holland is joined by Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day opens in theatres on July 31 and will release in India in six languages across all premium formats. The record is set — what the film itself accomplishes in theatres may be equally historic.